
01 / INVEST
Good Trouble Ventures
Capital for category-creating founders.
We back early-stage founders building companies that don't fit the old playbook, and we bring more than a check.
Two doors for founders and their teams who challenge the status quo: the capital to fuel your vision, and the operating muscle to scale it.
Choose your door

01 / INVEST
Capital for category-creating founders.
We back early-stage founders building companies that don't fit the old playbook, and we bring more than a check.

02 / OPERATE & ACCELERATE
Operational leverage for ventures ready to scale.
Growth strategy, financial and operational rigor, and cultures that hold up under pressure, for founders and enterprise teams.
Operate, Invest, Accelerate

Kat Steinmetz
Co-Founder & Managing Partner of the Fund

AJ Thomas
Co-Founder & Managing Partner of the Lab

Josh Bennett
Partner, Finance, Tax & Accounting

Lance Handy
Chief Architect, Tech Leadership Practice

Ann McDaniel
Partner, AI & Mission Acceleration

Alex Dumas
Partner & Managing Director · Future Leaders Lab

James Andrews
Head of International Ventures

Atlas Cloud
AI Chief of Staff
Client roster // Field Guide 25–26
From startups and venture firms to pre-IPO hyperscalers and the enterprise — founders and their teams bring us in when the stakes are real.
