TROUBLE
MAKERS.
BUILD WHAT’S NEXT.

Two doors for founders and their teams who challenge the status quo: the capital to fuel your vision, and the operating muscle to scale it.

Choose your door
AJ Thomas speaking on the Funded Female Founders investor panel
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01
Good Trouble Ventures logo

01 / INVEST

Good Trouble Ventures

Capital for category-creating founders.

We back early-stage founders building companies that don't fit the old playbook, and we bring more than a check.

02
Troublemaker Lab logo

02 / OPERATE & ACCELERATE

Troublemaker Lab

Operational leverage for ventures ready to scale.

Growth strategy, financial and operational rigor, and cultures that hold up under pressure, for founders and enterprise teams.

The Troublemakers in the room

Portrait of Kat Steinmetz

Kat Steinmetz

Co-Founder & Managing Partner of the Fund

Portrait of AJ Thomas

AJ Thomas

Co-Founder & Managing Partner of the Lab

Portrait of Josh Bennett

Josh Bennett

Partner, Finance, Tax & Accounting

Portrait of Lance Handy

Lance Handy

Chief Architect, Tech Leadership Practice

Portrait of Ann McDaniel

Ann McDaniel

Partner, AI & Mission Acceleration

Portrait of Alex Dumas

Alex Dumas

Partner & Managing Director · Future Leaders Lab

Portrait of James Andrews

James Andrews

Head of International Ventures

Portrait of Atlas Cloud

Atlas Cloud

AI Chief of Staff

Client roster // Field Guide 25–26

Trusted by leaders from world-class organizations.

From startups and venture firms to pre-IPO hyperscalers and the enterprise — founders and their teams bring us in when the stakes are real.

Client logos including Netflix, NASA, Microsoft, Google, PwC, Zoom, Amazon, Wells Fargo, Nike, Franklin Templeton and more

Not sure which door is yours? Start with either — we'll meet you where you are.